I’ve been blogging for 9 years, 6 of which on this particular blog. That pretty much makes me an old lady in the blog world. And as an old, wise blogger I have to let you in on something that took me far too many years to learn: Email Marketing is where it’s at.
For years I heard horror stories about people’s blog crashing, Pinterest accounts being frozen, Facebook pages hacked, etc. All with the magic warning to build your email list so you could reach your readers without the aid of anyone else. So I did. I built quite a sizeable email list. And you know what I did with it?
I let it sit there gathering dust. Oh sure, a few years in I started sending out my RSS feed via email, and I felt quite fancy a few years later when I hopped on the newsletter bandwagon. But never in all that time was I truly making the most of my email list, because I was just randomly sending out emails without a goal in mind.
That’s where email marketing comes in and that, my bloggy friends, is where the fun stuff starts.
You see most bloggers rely on two things to earn money: ad revenue and sponsored posts. Many dabble in Amazon affiliates. But if that’s all you do then you’re really selling yourself short. Both ad revenue and to some extent sponsored posts rely on pageviews. Depending on these as your main sources of income leaves you constantly churning out content, hoping for a viral post, and slaving away at the mercy of Pinterest and Facebook algorithms.
You email list releases you from all of those things.
When you have a plan to serve your subscribers, nurturing them into a community and ultimately offering them a valuable product or service-that is when you turn from “blogger” to entrepreneur and catapult your earning potential to the next level.Email marketing turns bloggers into entrepreneurs! #WorkSmarterNotHarderClick To Tweet
If you’re a blogger who is ready to take your blog to the next level and amp up your earnings without increasing your pageviews sign up below to join my Work Smarter, Not Harder blogging community. As a welcome gift I’ll send you a pdf Action Plan with 5 actionable steps you can take TODAY to start thinking like an entrepreneur and refocusing your business for growth. After that, I’ll reach out with other resources, tutorials, and tips to help you move forward in cultivating an email list that’s a true community and developing products and services that serve them and advance your business goals. Sign up below to get started!
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